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Ecosystem Program Proposal
Crecimiento Argentina + ADN: Accelerating Web3 Adoption
prepared by: Alex Pestchanker, apestchanker@gmail.com
Intro to the Program
Argentina Digital Nation (ADN) (www.adn.events) is an annual event and movement that aims to lower adoption barriers for the main Web3 technologies Blockchain and Artificial Intelligence. Through this conference, workshops, panel discussions, and networking opportunities, ADN brings government officials, corporate leaders, entrepreneurs, developers, academics, and community enthusiasts together to share insights and collaborate.
In its first edition (2024), ADN gathered more than 500 attendees and 37 speakers/panelists. These included government representatives (e.g., Argentinean Presidency, Buenos Aires City officials, Congress members and a Mayor), corporate executives (Google Cloud, Globant, Banco Provincia), academic leaders (ITBA, UCEMA, UBA, UTN), and prominent Web3 and AI entrepreneurs (Charles Hoskinson, Kamanu, Santi Siri, Ragaco, Naty Shi, Diego Zaldivar) . ADN attracted different sponsors (IOG, Intersect, Token Allies, Globant, BitGet, TxPipe, and others) and many media posts and coverage.
We are ready for our 2025 edition and already secure some partnerships with Japan, to make a joint effort to attract Japanese investors and attendees and to foster Argentinean participation in a big event in October to be done there.
We are thrilled by this opportunity to join forces with Crecimiento Argentina as we have a shared vision and we both seek to create a movement focused on driving blockchain and AI adoption, fostering startup creation, promoting education, influencing regulatory improvements, and establishing a culture of entrepreneurship for economic growth so Argentina can really take advantage of this unique opportunity that could setup or nation as a global hub in Blockchain and AI.
The purpose of this Ecosystem Program is to formally unite ADN and Crecimiento Argentina to accelerate Web3 adoption, foster technological innovation, upskill and position Argentinian talent, and strengthen the broader blockchain and AI ecosystems.
By combining resources, networks, and expertise, we will create an expanded, year-round program that drives tangible impact, new startups, stronger product growth, improved regulatory frameworks, and a deepened tech community culture in Argentina.
1. Team
Core Team & Experience
- ADN Organizing Committee
- Alex Pestchanker - Founder & Lead Organizer:
- Experienced in event management, community building, and partnerships. Led the 2024 inaugural ADN event.
- 35+ years of work experience in the Tech field.
- Diverse roles at different companies (Microsoft, IBM, Navent, Sonda, Stefanini and others).
- Dual profile, strong tech accument combined with businesses and advisory.
- Experienced entrepreneur
- CoFounder of TokenAllies, the first decentralized VC in Cardano.
- CoFounder of Latam Cardano Community.
- CoFounded and advised several tech Startups.
- Teached new methodologies to create and grow startups.
- First community president of Intersect, the first Membership based organization in Cardano and member of the civics committee that lead the creation of the first Cardano Constitution, approved in Buenos Aires in December 2024 and recently ratified on chain.
- Frequent local and international public speaker.
- Teacher and author.
- Linkedin: apestchanker (username, the forum does not allow me to add more than 2 links)
- Advisors & Operations:
- A very strong team composed by:
- Professionals with backgrounds in government, corporate, and startup ecosystems.
- Established relationships with local and international sponsors, government, different blockchain ecosystems, universities, and media partners.
- Experienced public events team.
2. Crecimiento Argentina
- Core Leadership:
- Experts in blockchain advocacy, policy, and ecosystem acceleration, with direct experience working with government officials, regulators, and community stakeholders.
- Community & Outreach:
- Skilled at grassroot community engagement and educational programs targeting many audiences.
- Vibrant startup ecosystem:
- Diverse and unique startup ecosystem with a wide range of products and services needing to be promoted and showcased.
- Incubation and support programs to help startup creation and growth.
Past Successes / Projects
- ADN 2024:
- 1st Edition, July 31st, Hilton Puerto Madero, over 500 attendees.
- 37 high-profile speakers across government, academia, and industry.
- Attracted prestigious sponsors (IOG, Intersect, Globant, BitGet, etc.).
- Received substantial media coverage and social media engagement (X.com, LinkedIn, Online Press).
- Organized +20 in person events within the Blockchain space in Argentina and the region and many more online.
- Co Host of +Web3 (2 seasons) a radio show to promote Web3 adoption.
Unique Qualifications
- Direct ties to government, academic institutions, and leading corporations.
- Proven track record in large-scale event execution and community building under tight timelines.
- Established media partnerships ensuring broad reach and strong promotional capabilities.
2. Program Goal and Alignment with Crecimiento
Program Objectives
Secure an annual major event in Argentina to raise awareness of blockchain and AI technologies among general public, policymakers and entrepreneurs, focusing in promoting the Argentinean DNA and the unique opportunity the web3 represents to our country and our people. Helping to impact the world from Argentina.
Facilitate connections between startups and key stakeholders in the Argentinian private and public sector to foster innovation-friendly regulations.
Seek connections between the local ecosystem and the international community.
Expand and institutionalize the ADN event into a year-long ecosystem initiative that will collaborate and complement with Crecimiento’s initiatives :
- Expand the Education and inspiration of mainstream audiences on Blockchain and AI technologies. By the organization of dialogues, panels, presentations, interviews and other forms of actions to facilitate the understanding of the general public.
- Support Crecimiento’s platform for startups to showcase and grow adoption of their products and services.
- Accelerate the incubation and launch of new startups, connecting them with funding, mentorship, and local talent.
- Support the work with government, legislators, and regulators to improve the Blockchain and AI startup’s environment in Argentina.
- Empower local communities by promoting social impact initiatives, diversity, and inclusion in tech.
Alignment with Crecimiento’s Goals
- New Startups:
- Help to organize hackathons and pitch competitions leading up to (and following) the main ADN event, in partnership with Crecimiento’s entrepreneurship initiatives.
- Product Adoption & Growth:
- Highlight existing blockchain, and AI products from the Crecimiento network in curated workshops and showcases at ADN event and satellite meetups.
- Movement:
- Establish a unified, year-round movement that merges ADN’s event-based focus with Crecimiento’s long-term strategic community-building approach.
- Talent / Users / Culture:
- Offer educational programs, bootcamps, and training sessions alongside Crecimiento to upskill thousands of Argentinians in blockchain, AI, and product development.
- Business Environment:
- Leverage contacts to form partnerships, investments and collaborations to encourage startup growth, and promote an innovation-friendly environment.
- Facilitate positive regulations via an educated and continued dialogue with local authorities at the different levels and locations.
- Impact:
- Emphasize social impact projects, ensuring local communities benefit from tech advancements.
- Strengthen Argentina’s global recognition as a hub for blockchain and AI innovation, thus promoting economic growth and job creation.
3. Expected Results
Key Outcomes & Milestones
- Increased Participation
- Grow event attendance from 500+ to 1,500+ in the 2025 edition.
- Expand speaker lineup to 50+ experts, including international figures and local rising talents.
- Startup & Product Growth
- Allow 5-10 new startups to promote their services and product through booths, partnerships and exclusive event hackathon.
- Facilitate pilot projects or proof-of-concepts (PoCs) with at least 3 international/local government institutions or corporations.
- Regulatory Engagement
- Host an event roundtable with key legislators and regulators to address policy hurdles, aiming to draft or influence one or more favorable regulatory proposals for emerging technologies.
- Educational Reach
- Host an event university roundtable with the main Argentinean institutions, to talk about blockchain and AI education, programs and opportunities for collaboration. (ITBA, UCEMA, UBA, UTN, UCA, UC, UADE, etc)
- Seek to create certified short courses in collaboration with Crecimiento.
Metrics to Track
- Attendance & Engagement: Registrations, on-site attendance, social media growth, streaming views.
- Startup Growth: Number of new startups hosted, funding raised, user adoption metrics.
- Regulatory Progress: Number of meetings, draft proposals, or new bills influenced.
- Education Impact: Number of workshop participants, completion rates, feedback scores.
- Media Coverage: Number of publications, interviews, posts by mainstream, specialist and online media.
4. Required Support
To successfully scale this program and ensure maximum impact, we seek the following support from Crecimiento:
- Mentorship & Guidance
- Access to experts in entrepreneurship, venture building, legal frameworks, and strategic partnerships.
- Guidance on positioning the ecosystem program to align with Crecimiento’s broader policy and economic initiatives.
- Participation at the ADN event
- Participate in a Keynote session to talk about Argentina’s journey and key progress from the Crecimiento’s perspective.
- Promote speaker participation at the ADN panels for the different tracks.
- Foster the participation of Crecimiento’s ecosystem Startups at the showcase, sponsors or the hackathon.
- Marketing & Promotion
- Collaboration on joint marketing campaigns (online/offline).
- Shared brand visibility across Crecimiento networks to drive awareness, event registrations, and partner engagement.
- Operational & Logistical Resources
- Assistance in venue sourcing for satellite meetups or bootcamp sessions.
- Coordination with local communities, universities, and government bodies to streamline administrative tasks.
- Networking & Partnerships
- Introductions to potential sponsors, public sector officials, and global ecosystem players.
- Shared knowledge on best practices for bridging tech, government, and business objectives.
5. Timeline
Below is the proposed year-round cycle, culminating in the annual ADN event:
- Phase 1: Planning & Setup (Months Feb/March)
- Define roles, responsibilities, and joint goals with Crecimiento.
- Launch marketing efforts to attract sponsors, speakers, and participants early.
- Phase 2: Pre-Event Engagement (Months April/June)
- Host monthly meetups, AMAs, and online workshops to build momentum.
- Open call for hackathon applications and startup’s submissions.
- Phase 3: Main Event Execution (July)
- ADN Conference & Expo with keynote speakers, panels, networking sessions, hackathon finals, and expo booths.
- Regulatory roundtable with government and private sector representation.
- Education roundtable with main Universities representation.
- Phase 4: Post-Event Incubation (Months Aug/Sept)
- Provide mentorship and follow-up for hackathon winners and emerging startups.
- Conduct advanced workshops in collaboration with universities and corporate sponsors.
- Phase 5: Evaluation & Scale (Months Oct/December)
- Measure impact (attendance, new startups, regulatory progress, etc.).
- Gather feedback and refine the program structure for the next cycle.
- Present achievements and share success stories with Crecimiento and the broader ecosystem.
Potential Risks & Mitigation
- Funding Gaps: Diversify sponsor base early and explore grant opportunities.
- Logistical Hurdles: Secure event venues well in advance and maintain clear contingency plans (e.g., hybrid or fully virtual formats if needed).
- Attendees attraction: Joint efforts to promote the event and secure interest and early registrations to drive momentum.
Conclusion
By joining forces, ADN and Crecimiento Argentina can drastically reduce adoption barriers for blockchain, AI, and other innovative technologies. The joint initiative will catalyze startup formation, drive meaningful regulatory progress, and grow a vibrant talent pipeline, ultimately positioning Argentina as a global blockchain and AI hub.
We look forward to Crecimiento’s support and partnership to realize this ambitious vision—empowering communities, nurturing innovations, and delivering widespread economic and social improvement throughout Argentina and the broader Latin American region.
