This is a monthly cycle of live online masterclasses designed to democratize access to DeFi knowledge. It targets Spanish-speaking users who want to learn how to use real protocols to generate yield. The content is practical and applied, with up-to-date examples. Each session covers one specific protocol and one specific strategy, followed by a live space to answer questions and share experiences
1. Team
Our team consists of young entrepreneurs passionate about making DeFi more accessible and sharing it with other voices in Argentina and Latin America.
We have been active in the crypto ecosystem for more than five years and have organized educational sessions, Twitter Spaces, meetups, and even offline workshops. We understand the audience and their pain points very well.
Why us: We speak the same language (literally and figuratively) as the people we’re trying to reach, and we combine technical knowledge with educational experience to connect with new users through content that is both simple and effective
2. Program Goal and Alignment with Crecimiento
The main objective is to help people use DeFi safely and effectively, going beyond theory and hype.
It aligns with Crecimiento’s long-term vision by creating a more prepared and active user base that can take advantage of ecosystem tools and opportunities.
We want to make DeFi part of everyday life, not something just for experts. If Crecimiento seeks to grow its network and strengthen adoption, this program is directly aligned with that.
3. Expected Impact
The goal is to reach as many people as possible in each online session and to make each masterclass highly actionable.
We will track:
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Number of attendees per session
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Number of people who take the first action in DeFi (e.g., swap, LP, stake) after the class
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Feedback and learning retention
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Growth of the community associated with the initiative
4. Required Support
We will need marketing support to promote the sessions and attract as many participants as possible.
Partnerships and resources from Crecimiento:
At this point, we do not request specific resources, but we’re open to collaboration with other partners and crypto protocols that want to promote their own products as part of the masterclasses.
5. Timeline
The program would start in June 2025, and it would include monthly content for the rest of the year. If successful, we would like to renew it for 2026.
Key milestones:
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First milestone: End of August
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Second milestone: End of November
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Kick-off: June
Risks:
The main risk is ensuring proper alignment and coordination with Crecimiento.
This can be mitigated with clear processes, timely communication, and shared tools for planning and promotion.